Core Insights - The "Water Rhythm Jiangsu" domestic tourism promotion case exchange event was held on December 10, showcasing innovative and effective tourism promotion results [1] - A total of ten outstanding cases were recognized, highlighting various dimensions of tourism promotion, including event marketing, IP collaboration, content innovation, and regional cooperation [3] Group 1: Event Overview - The event gathered tourism promotion officials from across Jiangsu province to discuss new experiences and trends in cultural tourism promotion [1] - The ten best cases included successful practices such as "Sports Event Transformation: 'Cultural Tourism Changzhou' Douyin Account" and "Summer Collaboration of 'Suzhou Cultural Tourism + Honor of Kings'" [3] Group 2: Case Studies - Notable case studies presented included: - Changzhou's transformation of sports event hotspots for city image promotion [4] - Suzhou's collaboration with popular game IPs to attract younger audiences [4] - Wuxi's leveraging of the Spring Festival Gala for city influence [4] - Nanjing's micro-documentary exploring cultural heritage [4] - Huai'an's immersive tourism destination development linked to a popular TV series [4] - Salt Lake City's youth-targeted promotional project [4] - Lianyungang's collaborative promotion model through regional synergy [4] - Suqian's co-creation activities to build a new destination image [4] - Nantong's dual strategy of "Cultural Tourism + Football" for comprehensive outreach [4] - Yangzhou's systematic planning to turn cultural resources into ongoing discussion topics [4] Group 3: Expert Insights - Experts provided insights on creative marketing models and practices for urban cultural tourism IPs, emphasizing the importance of positioning and storytelling [5] - Analysis of market trends and product upgrades was presented, focusing on high-quality development in Jiangsu's cultural tourism sector [5] - Discussions included new models and scenarios driving growth in rural cultural tourism [5] Group 4: Additional Activities - The event also featured the "Taste of Intangible Heritage" segment, allowing participants to experience local cuisine and cultural heritage, enhancing the integration of experience exchange and local tourism vitality [7] Group 5: Awarded Cases - The list of the ten best cases included: - "Sports Event Transformation: 'Cultural Tourism Changzhou'" [8] - "Suzhou Cultural Tourism + Honor of Kings" [8] - "Spring Festival Gala Wuxi Tour" [8] - "Nanjing Micro-documentary" [8] - "Huai'an Canal Tourism Destination" [8] - "Youth Promotion Project in Salt Lake City" [8] - "Jiangsu Tourism New Line" [8] - "Co-creation Activities in Suqian" [8] - "Nantong's Cultural Tourism + Football" [8] - "Discovering Treasure Yangzhou" [8] Group 6: Recognized Excellent Cases - The list of excellent cases included: - "Follow the Super League to Explore Xuzhou" [9] - "Nanjing Study Tour Brand Development" [9] - "Cultural and Sports Integration in Lianyungang" [9] - "Cultural Promotion Project in Huai'an" [9] - "Large-scale Media Live Event in Salt Lake City" [9] - "Multi-dimensional Activation of Cultural Tourism in Nantong" [9] - "Cultural and Sports Integration in Zhenjiang" [9] - "Innovative Cultural Experience in Wuxi" [9] - "Poetic Expressions in Suzhou" [9] - "Seasonal Tourism Festival Branding" [9]
交流创新实践 凝聚发展共识，2025“水韵江苏”国内旅游宣传推广案例交流分享活动举行
Yang Zi Wan Bao Wang·2025-12-11 04:20