岚图，攻向“BBA”腹地！

Core Insights - The luxury sedan market, traditionally dominated by "BBA" (Benz, BMW, Audi), is being opened up as Chinese automaker Lantu aims to penetrate this segment with its new electric luxury sedan, Lantu Zhaiguang L, launched on December 10 [2] - Lantu's chairman, Lu Fang, believes that starting in 2024, luxury sedan users will increasingly embrace electric luxury vehicles, presenting an opportunity for Lantu to gradually capture market share [2][6] Group 1: Market Positioning - Lantu is positioning itself as a key player in the new energy luxury sedan market, aiming to challenge established brands like "BBA" [2] - The company acknowledges that while many domestic brands have succeeded in the SUV and MPV segments, they have struggled to establish a strong presence in the luxury sedan market [3] Group 2: Brand Development Challenges - The luxury sedan market is perceived as the most challenging segment for new entrants, requiring significant time and effort to change consumer perceptions [4] - Lantu's research indicates that traditional luxury sedan users were unlikely to consider electric options three years ago, but this is expected to change starting in 2024 [7] Group 3: Sales and User Experience - Currently, approximately 40% of Lantu's sales come from users who are upgrading from "BBA" brands [8] - To succeed, new automotive brands must enhance their brand image and user experience while also leading in technology [9] Group 4: Technological Advancements - Lantu Zhaiguang L features advanced technologies such as Huawei's ADS4 and HarmonySpace5, along with dual-motor intelligent four-wheel drive and 800V supercharging capabilities [10] - The combination of 800V hybrid technology and 5C supercharging is a first in global plug-in hybrid sedans, aiming to provide a charging experience comparable to refueling [10]