Core Viewpoint - The winter tourism in Sichuan is experiencing a significant surge, driven by the unique combination of ice and snow resources, cultural experiences, and diverse tourism offerings, positioning the province as a key player in the national ice and snow economy [1][4]. Group 1: Ice and Snow Tourism Development - Sichuan's ice and snow tourism is expanding beyond traditional skiing to include a multi-dimensional experience that integrates sightseeing, cultural immersion, and wellness [1][3]. - The opening of the Qiangren Valley Ski Resort in Aba Prefecture attracted over a thousand skiing enthusiasts on its first day, highlighting the growing interest in winter sports [1][3]. - The province is leveraging its unique advantages, such as "warm snow, sunshine, hot springs, and folk culture," to enhance the overall tourist experience [1][4]. Group 2: Product and Experience Innovation - Sichuan is focusing on upgrading its tourism offerings across various elements, including accommodation, transportation, and entertainment, to provide a comprehensive immersive experience for visitors [3][4]. - The "ice and snow + research" initiative is emerging as a significant direction for the province's ice and snow industry, with indoor venues like "Hot Snow Miracle" in Chengdu seeing an 8% increase in visitor numbers, particularly from educational groups [3][4]. Group 3: Domestic and International Market Expansion - The province's ice and snow tourism is not only attracting domestic tourists but is also becoming a distinctive feature for expanding the inbound tourism market [4][5]. - The winter tourism season in Sichuan has been launched with over 5,000 winter cultural and tourism activities, aiming to enhance visitor engagement and satisfaction [4][5]. - The province is offering over 60 million yuan in consumer benefits through partnerships with online travel platforms and financial institutions to stimulate ice and snow consumption [4].
冰雪旅游“热雪”涌动 四川提振冰雪消费
Zhong Guo Xin Wen Wang·2025-12-11 05:33