供需协同发力 释放超大规模市场潜能
Zhong Guo Jing Ji Wang·2025-12-11 05:31

Core Viewpoint - The article discusses the implementation of a plan by six departments, including the Ministry of Industry and Information Technology, aimed at enhancing the adaptability of supply and demand in consumer goods, promoting a two-way interaction between supply and demand, and facilitating economic circulation [1]. Group 1: Supply and Demand Interaction - The plan outlines 19 key tasks to expand new demand, tap into existing demand, segment markets, empower scenarios, and optimize the environment, emphasizing the need for a systemic reconstruction of production modes, value connotations, and market environments [1]. - The current structural contradictions on the supply side are identified as major obstacles to unleashing consumption potential, necessitating a transformation from traditional supply models to more responsive and flexible production systems [1]. Group 2: Innovation and Upgrading - The plan encourages the upgrading of existing products and precise segmentation of niche markets, focusing on green, healthy, and intelligent product iterations to align with the evolving consumer preferences from survival to development and enjoyment [2]. - It emphasizes the importance of catering to diverse age groups by enhancing the supply of products for infants, students, fashion items, and senior citizens, reflecting a comprehensive approach to consumer needs throughout the lifecycle [2]. Group 3: Consumer Experience and Environment - The article highlights the significance of innovative consumption scenarios and environments as essential for transforming demand into consumption, with examples of recent innovations that cater to diverse consumer needs and stimulate economic recovery [2]. - The plan stresses the need for financial support and improved quality assurance measures to enhance consumer confidence and safety, thereby fostering a conducive environment for consumption [2]. Group 4: Market Dynamics - The article concludes that aligning supply with consumer preferences and activating domestic demand will effectively stimulate the internal dynamics of China's large-scale market, transitioning consumption from quantity expansion to quality enhancement, thus contributing to high-quality economic development [3].