中国绿发举办“向新出发”品牌开放日活动

Core Viewpoint - China Green Development held its first brand open day event themed "Starting Anew," showcasing its achievements and forward-looking strategies in various fields such as brand innovation, technological advancement, and ecological renewal [1][8]. Group 1: Event Overview - The event featured speeches from key figures including Lan Hai, General Manager of China Green Development, and representatives from major media outlets [1][8]. - Over 50 mainstream media organizations attended to understand the company's practices in promoting high-quality development and the implementation of green development concepts across multiple sectors [8]. Group 2: Strategic Developments - During the "14th Five-Year Plan," China Green Development focused on optimizing state-owned capital layout and structural adjustments, establishing a national industrial layout centered on new energy, real estate, cultural tourism, modern commerce, property services, and strategic emerging industries [13]. - The new energy sector saw a nearly tenfold increase in installed capacity, positioning the company among industry leaders [13]. Group 3: Brand Strategy - The company introduced a brand strategy plan, detailing its brand system and strategic model, which includes a "1+6+N" brand architecture with the main brand "China Green Development" at the core [14]. - The "Green Cube" brand strategy model was presented, illustrating the company's three-dimensional logic in value, industry, and action [14]. Group 4: Technological Innovations - China Green Development highlighted its lithium-ion capacitor technology, which offers high safety, long lifespan, and rapid response solutions for grid frequency regulation [19]. - The company formed a partnership with iFlytek to establish Beijing Zhonglv Xunke Technology Co., focusing on AI applications and providing comprehensive digital transformation products and services [19][22]. Group 5: Environmental Practices - The company reported significant achievements in green and low-carbon practices during the "14th Five-Year Plan," including 34 new operational and construction projects in the new energy sector and 100% green building certification for real estate projects [25]. - The establishment of the National Green Low-Carbon Technology Innovation Center marks a significant step in promoting green building technologies [25][27]. Group 6: Future Directions - Looking ahead to the "15th Five-Year Plan," China Green Development aims to enhance its green development strategy, focusing on innovation-driven growth and the intelligent, green, and integrated development of traditional industries [27].