中酒协秘书长何勇：啤酒风味竞争 从满足口感到创造“心感”

Core Insights - The 2025 CIBC China International Beer Technology Summit highlighted the importance of technological innovation in the beer industry, focusing on green brewing, smart equipment, and health-oriented beverages [1] - The Chinese beer industry is undergoing structural adjustments and upgrades, with a reported production of 19.04 million kiloliters in the first half of 2025, slightly down from 19.088 million kiloliters in the same period last year [1] - The beer market faces challenges such as personalized consumer demands, diverse flavor choices, fragmented distribution channels, and the global push for sustainability, necessitating innovation and high-end product development [1] Industry Trends - The beer industry is shifting from a focus on scale and speed to quality and efficiency, with a relatively stable competitive landscape compared to other alcoholic beverages [1] - Future technological advancements in the beer industry will focus on enhancing product quality, expanding flavor diversity, and integrating technology with culture to elevate industry value [2] - The intelligent transformation of the beer industry involves a comprehensive upgrade of the entire supply chain, merging traditional brewing methods with smart technologies [2] Market Dynamics - The competition in the beer market is fundamentally about expanding the breadth of flavors within the broader beverage alcohol market, requiring continuous technological innovation [2] - The value of beer must be presented through traceable technology systems and verifiable quality standards, with technology creating new cultural experiences for consumers [2]