孕婴世界IPO:亲属团跻身五大客户与供应商,出生率下滑业绩逆势增长引质疑,研发投入与募投项目合理性遭问询

Core Viewpoint - Chengdu Yunyin World Co., Ltd. is expanding against the trend of declining birth rates in China, claiming to be among the top three in the domestic maternal and infant chain industry, and has submitted its IPO application to the Beijing Stock Exchange [1][9] Group 1: Business Model and Management - The company operates primarily in the sale of maternal and infant products and provides services to upstream brand suppliers and downstream franchisees [3][11] - The actual controllers, Jiang Dabin and Wang Weijian, hold a combined voting power of 83.49%, indicating a family-run business model [3][11] - The family network extends to suppliers and customers, with several relatives involved in key roles, raising concerns about the transparency of the business [5][13] Group 2: Financial Performance - Yunyin World reported revenues of 603 million yuan, 698 million yuan, and 1 billion yuan for the years 2022, 2023, and 2024, respectively, with net profits of approximately 83.64 million yuan, 94.72 million yuan, and 120 million yuan [7][16] - The company plans to raise 191 million yuan through its IPO, with 143 million yuan allocated for sales service network construction and 48.44 million yuan for a digital center [7][16] Group 3: Market Strategy and Challenges - The number of stores increased from over 1,300 in early 2022 to over 2,200 by the end of 2024, a nearly 70% increase, primarily through a franchise model targeting lower-tier cities [5][14] - The gross profit margin has declined from 24.11% in 2022 to 20.8% in 2024, significantly lower than the industry average, attributed to increased competition and a challenging macroeconomic environment [5][14] - The company has faced quality control risks due to allowing franchisees to source some products independently, leading to consumer complaints [6][15] Group 4: Financial Reserves - Yunyin World has substantial financial reserves, with cash dividends of 15 million yuan and 62.36 million yuan in 2022 and 2023, respectively, totaling approximately 77.36 million yuan [8][17] - As of the end of 2024, the company had invested 282 million yuan in bank financial products, alongside 185 million yuan in cash, totaling 467 million yuan, which exceeds the planned fundraising amount [9][17]