多地推动冬季文旅消费提质扩容

Core Insights - The winter cultural and tourism market is experiencing growth despite cold weather, driven by the integration of cultural tourism and consumption upgrades, enhancing consumer experiences and stimulating economic vitality [1] Group 1: Market Trends - Various regions are leveraging cultural tourism integration to enhance consumer experiences, leading to a significant increase in winter tourism activities [1] - Ski resorts in Liaoning have opened for the new season, offering diverse experiences that combine local customs and culinary culture, encouraging longer stays from visitors [2] - The tourism market in Chongli, Hebei, has seen explosive growth due to international skiing events, with daily visitor peaks reaching 8,000, three times the number on the opening day [2] Group 2: Diverse Consumption Scenarios - The winter tourism market is diversifying beyond just ice and snow sports, with new scenarios and business models emerging to cater to various tourist needs [3] - Sichuan Province is launching a winter tourism season with over 5,000 planned activities and a focus on creating a unique winter tourism product system [3] - Tianjin is promoting over 300 winter cultural tourism activities, integrating travel and cultural experiences to stimulate market consumption [4] Group 3: Deep Integration of Culture and Tourism - Qingdao is enhancing cultural tourism integration by offering exclusive discounts for travelers arriving by train or plane, promoting a warm and affordable winter experience [5] - In Kaifeng, cultural heritage is being leveraged to create immersive experiences, allowing visitors to engage dynamically with historical narratives [6] - The "Internet celebrity Xinjiang Four Seasons Tour" is showcasing the rich cultural heritage of Kashgar, attracting attention from both domestic and international audiences [6]