用好东西部协作！农业农村部部署2026年元旦春节促消费工作

Core Viewpoint - The Ministry of Agriculture and Rural Affairs has launched a campaign for the 2026 New Year and Spring Festival to promote consumption of local agricultural products, aiming to enhance supply-demand matching and expand consumption space during the festive season [2][9]. Group 1: Campaign Objectives - The campaign focuses on five key areas, including the release of a directory of local specialty products for the New Year, supporting various sales channels to create dedicated sections for these products, and encouraging innovation in festive product offerings [12][13]. - Activities will include themed consumption events, promoting local specialties in communities, scenic areas, and markets, as well as online sales through major e-commerce platforms [15][16]. Group 2: Consumer Engagement - The initiative aims to enhance consumer experiences by integrating traditional customs and cultural heritage into the promotion of local products, creating immersive and experiential shopping environments [21][22]. - Health-focused consumption activities will be promoted, emphasizing healthy eating and dietary education during the festive period [24][25]. Group 3: Quality and Safety Assurance - The campaign will strengthen quality and safety supervision of agricultural products, with increased monitoring in key regions and for important varieties, ensuring consumer confidence in product safety [30][31]. Group 4: Support Mechanisms - The Ministry will utilize various support mechanisms, including East-West cooperation and social assistance, to encourage consumers to purchase agricultural products from poverty-stricken areas, fostering a warm festive atmosphere [32][33]. - A nationwide consumption promotion event will be jointly launched with several cities on December 11, focusing on local specialties [34][36].