当金融遇见公益：上海农商行“心家园”如何凝聚志同道合“公益缘”？

Core Viewpoint - Shanghai Rural Commercial Bank integrates financial services with social welfare through its "Heart Home" initiative, aiming to create community value and enhance social connections [1][9]. Group 1: Overview of "Heart Home" Initiative - The "Heart Home" public service project was launched in December 2022, focusing on the financial integration of social resources and addressing community needs [1]. - Over 1,000 public service stations have been established, covering all 216 streets and towns in Shanghai, contributing to a vibrant "15-minute community life circle" [1]. Group 2: Community Engagement and Volunteerism - The initiative has attracted over 3,000 volunteers from diverse backgrounds, including bank employees, community leaders, and retirees, fostering a sense of connection and trust within neighborhoods [2]. - Monthly, more than 1,000 activities are organized by the "Heart Home" service stations, supported by a volunteer service platform that collaborates with communities and institutions [5]. Group 3: Educational and Community Development - The "Heart Home" initiative includes educational programs such as financial literacy courses for children and elderly classes, enhancing community engagement and knowledge sharing [6][9]. - The establishment of the "Heart Home" Elderly University has enrolled over 5,000 students, offering various courses, including financial planning and digital literacy [9]. Group 4: Collaboration with Local Communities - Partnerships with local community organizations, such as the establishment of a public service demonstration station in the Green Eight community, highlight the bank's commitment to community development and environmental protection [3][4]. - The community-driven approach in the design and maintenance of facilities, like the habitat museum, reflects the bank's alignment with local needs and values [4]. Group 5: Impact on Community Governance - The "Heart Home" initiative is seen as a vital component of grassroots governance, encouraging active participation from residents and enhancing community vitality [2][6]. - The initiative promotes a culture of service and collaboration, creating a positive atmosphere for community involvement in public welfare [6].