抖音电商发布全新营销产品“千川・乘方”

Core Insights - Douyin E-commerce launched a new marketing product called "Qianchuan·Chengfang" which leverages AI technology to create a comprehensive smart marketing system [1][2] - The new product focuses on three main capabilities: strategy management, dynamic intelligent services, and precise recommendations, aiming to streamline the entire business operation process for merchants [1] Group 1 - Douyin E-commerce introduced a reduction in technical service fees to 0.6% for all orders using the "Qianchuan·Chengfang" product [2] - A subsidy plan worth 10 billion yuan in coupons was announced, designed to reach target users through smart coupons, enhancing conversion efficiency and providing more stable revenue for merchants [2]