辽宁：力争到2027年，全省冰雪旅游年接待人次突破2.6亿，年综合收入达到2500亿元以上

Core Viewpoint - Liaoning Province is initiating a three-year action plan (2025-2027) to enhance high-quality ice and snow tourism, aiming to improve consumption and develop a distinctive ice and snow tourism brand [1] Group 1: Development Goals - The plan aims to cultivate a comprehensive product system for ice and snow tourism, including professional, hobbyist, and general public offerings [1] - By 2027, the province targets over 260 million annual visitors and a revenue exceeding 250 billion yuan [1] Group 2: Resource Development - The strategy focuses on developing ice and snow resources across three dimensions: professional, hobbyist, and general public [2] - High-standard ski resorts and ice rinks will be constructed in favorable areas to meet the needs of top-level events and enthusiasts [2] - The plan encourages the establishment of indoor ice venues and community-based ice entertainment facilities to cater to casual participants [2] Group 3: Cultural Integration - The action plan emphasizes the deep exploration of ice and snow cultural values, including red ice and snow culture and regional ethnic customs [3] - It aims to transform cultural elements into tourism products and experiences, enhancing visitor engagement through immersive activities [3] Group 4: Diverse Business Models - The initiative seeks to upgrade ice and snow tourism from mere sightseeing to deep experiential activities, integrating various tourism products [4] - It promotes year-round tourism development by supporting the creation of high-quality ski resorts and enhancing existing facilities [4] Group 5: Event-Driven Growth - The plan aims to leverage high-level ice and snow events to drive tourism growth, focusing on community participation and market development [5] - It encourages the creation of a comprehensive event experience that combines viewing, interaction, and consumption [5]