挪瓦咖啡全球门店数突破10000家 覆盖国内超300座城市

Core Insights - Nova Coffee has officially surpassed 10,000 global stores, covering over 300 cities in China and expanding into markets like Australia and Southeast Asia [1] - The company has experienced a compound annual growth rate (CAGR) exceeding 100% in recent years, with projected GMV growth of over 400% by 2025 [1] - Nova Coffee emphasizes supporting partners and franchisees for better business and profit growth as a foundation for future expansion [1] Company Overview - Founded in 2019 and headquartered in Shanghai, Nova Coffee was established by Guo Xingjun, who has extensive experience in the food delivery industry [1] - As of November 3, 2025, Nova Coffee has opened 7,875 stores across 31 provinces and 266 cities in China [1] - The company raised several hundred million in a B++ round of financing in September 2024, with investments from various funds [1] Product Strategy - Nova Coffee has shifted its product focus towards the health coffee segment, offering zero-sugar, zero-fat, and low-calorie products, while discontinuing high-calorie options [1][2] - The brand's philosophy emphasizes value-driven offerings rather than price competition, aligning with rising consumer health demands [2] Market Performance - Nova Coffee is one of the fastest-growing beverage brands on delivery platforms, with a significant increase in daily cup sales following a partnership with a major delivery service [2] - The company has established 15 distribution centers, including a coffee roasting factory, to enhance its supply chain capabilities [2] Future Outlook - Industry experts suggest that Nova Coffee's rapid store expansion and innovative business model indicate that reaching 10,000 stores is just the beginning [2]