休闲垂钓协会游钓分会在青岛正式成立

Core Viewpoint - The establishment of the Recreational Fishing Association's Fishing and Tourism Branch marks a significant step towards the collaborative development and standardization of China's recreational fishing industry, particularly the emerging "fishing tourism" sector, which integrates tourism and experiential activities [1][2]. Group 1: Industry Development - The Fishing and Tourism Branch aims to promote five international fishing tourism destination cities to attract international fishing enthusiasts and develop the inbound fishing tourism market [1]. - The branch plans to recommend "ten characteristic fishing ports" to create comprehensive leisure tourism complexes that integrate fishing experiences, seafood tasting, and wellness vacations [1]. - It will also promote "ten island tourism and wellness destinations" that combine fishing with health and wellness, expanding the unique business model of island fishing [1]. - The branch intends to establish standards and select "100 sea fishing grounds" and "100 freshwater fishing grounds" to support the development of diverse experience bases that integrate beachcombing, family-friendly activities, and rural tourism [1]. Group 2: Company Initiatives - Caesar Travel's Chairman, Chi Yongjie, emphasized leveraging the company's platform and state-owned capital advantages to enhance industry development through "three synergistic forces": strengthening industry integration, enhancing brand operation, and promoting standardization [2]. - The company will open over 300 offline channels and an online media matrix to provide resource support for members and collaborate with local associations to develop the "Qingdao Three Rods" brand [2]. - The company aims to provide comprehensive tourism support for domestic and international fishing events while planning brand events and festivals to build an industry IP matrix [2]. Group 3: Local Government Support - The Qingdao Cultural and Tourism Bureau highlighted the city's unique marine resources and cultural tourism foundation, positioning it as a natural testing ground for the integration of fishing and tourism [3]. - Qingdao has been actively promoting marine tourism, with new docks and routes being established, and significant cultural tourism projects being implemented [3]. - The Fishing and Tourism Branch's establishment in Qingdao is expected to enhance the integration of local cultural, tourism, and sports industries, contributing to the city's goal of becoming an international coastal tourism destination [3].