中国绿发旗下“华美胜地”打造世界一流旅游度假目的地

Core Insights - The "Huamei Shengdi" brand under China Green Development has been recognized as a benchmark case in the cultural tourism sector by the State-owned Assets Supervision and Administration Commission of the State Council [1][2] Group 1: Brand Development - "Huamei Shengdi" aims to create a world-class tourism resort brand, integrating traditional Chinese culture into the cultural tourism industry, and providing high-quality vacation experiences [1] - The brand has established itself in key locations such as Qiandao Lake, Wen'an, Changbai Mountain, and Jiuzhai Valley [1] Group 2: Management and Operations - The brand has developed a standardized management system covering the entire cultural tourism business chain, including 18 institutional processes and 2 SOP manuals, with 925 service standards and 119 standard forms implemented across its resorts [2] - The introduction of an AI smart guide system through the "Huamei Shengdi Digital Platform" aims to enhance operational efficiency and visitor experience [2] Group 3: Financial Performance and Recognition - The brand has demonstrated significant growth, with an average annual revenue increase of approximately 50% from 2021 to 2024, and an expected visitor reception of 1.8259 million in 2024 [2] - "Huamei Shengdi" has received multiple accolades, including national and provincial resort titles, and has successfully hosted international events such as the Hangzhou Asian Games and the World Robot Contest [2]