万亿级利好,重磅发布
Zheng Quan Shi Bao·2025-12-11 08:13

Core Viewpoint - The "Three-Year Action Plan for High-Quality Development of Ice and Snow Tourism in Liaoning Province (2025-2027)" aims to enhance the province's ice and snow tourism industry, targeting over 260 million annual visitors and more than 250 billion yuan in revenue by 2027 [1][3]. Group 1: Development Goals - The plan includes the cultivation of 10 provincial-level ski resorts and the creation of over 10 premium ice and snow tourism routes [3][4]. - By 2027, the annual reception of visitors in the province is expected to exceed 260 million, with total revenue reaching over 250 billion yuan [1][3]. Group 2: Specific Measures - The plan outlines 14 specific measures to promote the upgrading of ice and snow tourism, focusing on resource development across professional, hobbyist, and general public dimensions [4]. - It encourages the construction of high-standard ski resorts and ice rinks in suitable areas to meet the needs of both competitive athletes and leisure enthusiasts [4]. Group 3: Multi-Industry Integration - The plan emphasizes the integration of ice and snow tourism with various sectors, including sports events, marine tourism, wellness, and local cuisine, to create a diverse product offering [5]. - It aims to shift ice and snow tourism from mere sightseeing to deep experiential activities, enhancing market vitality [5]. Group 4: Service Optimization - The plan proposes improvements in service infrastructure, including smart parking systems and multilingual guidance, to enhance visitor convenience [7]. - It also highlights the application of AI technology in tourism services, such as deploying AI consultation robots and holographic guides in key scenic areas [7]. Group 5: Event-Driven Development - The plan aims to leverage high-level ice and snow events to drive tourism growth, focusing on community participation and market cultivation [8]. - It encourages the creation of a "second venue" for events, integrating viewing experiences with tourism consumption [8]. Group 6: Regional Collaboration - The plan stresses the importance of regional collaboration to create a complementary and efficient ice and snow tourism development framework [9]. - It outlines specific strategies for different regions within Liaoning to enhance their unique tourism offerings and attract visitors [9].