Core Insights - Douyin E-commerce launched a new marketing product "Qianchuan·Chengfang" that leverages AI technology to create a comprehensive intelligent marketing system [1] - The product focuses on three main capabilities: strategy management, dynamic intelligent services, and precise recommendations, aiming to enhance business growth for merchants [1] - Douyin E-commerce introduced two initiatives to support merchants: a reduction in technical service fees to 0.6% for all orders using "Qianchuan·Chengfang" and a 10 billion yuan coupon subsidy plan to improve conversion efficiency [1] Group 1 - The new marketing product "Qianchuan·Chengfang" is designed to streamline the entire business operation process for merchants [1] - The product aims to provide a more certain path for business growth through cost control and intelligent operations [1] - The technical service fee reduction and coupon subsidy plan are intended to create more stable operating income for merchants [1]
抖音电商发布全新营销产品「千川・乘方」
Xin Lang Ke Ji·2025-12-11 08:10