致态BW2025《态有引力冲破次元》斩获经济观察报年度杰出IP营销案例，破次元营销获行业认可

Core Insights - The event "2024-2025 Annual Marketing Conference and the 23rd Outstanding Brand Marketing Annual Meeting" was held in Beijing, focusing on the deep integration of brand economy and traffic economy [1] - Changjiang Storage's consumer storage brand, ZhiTai, won the "2025 Outstanding IP Marketing Case" award for its innovative marketing practices targeting young demographics [1][2] - The marketing strategy of ZhiTai successfully combined technology with ACGN culture, enhancing emotional value and cultural connotation of storage products [2] Group 1 - The conference gathered experts, brand leaders, and top marketing agency representatives to discuss key topics such as brand value cultivation and communication with younger audiences [1] - ZhiTai's marketing case was selected through a rigorous evaluation process based on innovation, industry influence, and user value [1] - The success of ZhiTai's cross-dimensional marketing approach serves as a valuable reference for brand innovation and diversification in the industry [2] Group 2 - The digital economy is accelerating, with young consumers becoming the core market force, shifting their demand for tech products from functional satisfaction to emotional recognition and value resonance [2] - ZhiTai aims to leverage Changjiang Storage's technological expertise to develop more innovative communication methods and high-performance storage products [2] - The brand's successful practice of engaging with Generation Z provides a new paradigm for technology brands to connect with this demographic [2]