黑猫投诉11月数据说：电商投诉持续增长

Core Insights - The Black Cat Complaint platform reported over 31.16 million effective consumer complaints and more than 24.09 million corporate responses by the end of November 2025, with nearly 10.42 million complaints resolved [1][11] - November saw a significant increase in consumer complaints, particularly in the automotive and e-commerce sectors, driven by specific issues and promotional events [1][5] Automotive Industry - Complaints in the automotive sector rose by nearly 30% in November, exceeding 2,700 cases, largely influenced by collective complaints against Changan Ford [2][12] - The Changan Ford Mondeo model faced widespread complaints due to a common issue with the vehicle's infotainment system, resulting in over 400 complaints, with a peak of nearly 300 complaints on a single day [3][13] - Among domestic brands, most automotive companies had high response rates, with brands like Zeekr, Xiaomi, and NIO achieving 100% response rates, while Li Auto had minimal responses [4][14] E-commerce Sector - The Black Cat Complaint platform received nearly 150,000 complaints related to e-commerce in November, marking a 6.99% increase from October, with a peak of nearly 6,000 complaints on November 12 [5][15] - The increase in complaints was attributed to the ongoing Double Eleven shopping festival and incidents involving brands like Qichu and MKAN, which led to collective consumer complaints [16] Beauty Industry - Complaints in the beauty sector rose by approximately 16.84% in November, driven by ongoing issues related to the Qichu "Sudan Red" incident and the Double Eleven promotions, with a peak in complaints observed on November 6 [6][17]