AB InBev and International Cricket Council Announce Landmark Global Partnership

Group 1: Partnership Announcement - The International Cricket Council (ICC) has announced that AB InBev will become the Official Beer Partner for all major ICC tournaments starting in 2026 [1][3] - The partnership will focus on Budweiser 0.0, a no-alcohol beer, particularly in India, while other AB InBev brands will be activated in Europe and Africa [1][2] Group 2: Strategic Importance - Cricket is a globally popular sport with over two billion fans, making it a significant platform for AB InBev to engage with consumers [3] - The partnership aims to enhance fan experiences and create memorable moments through innovative engagement strategies [3] Group 3: Event Involvement - The partnership includes all major ICC men's and women's events through 2027, such as the ICC Men's T20 World Cup 2026, ICC Women's T20 World Cup 2026, and ICC Men's Cricket World Cup 2027 [3] Group 4: Company Overview - AB InBev is a publicly traded company based in Leuven, Belgium, with a diverse portfolio of over 500 beer brands, including global names like Budweiser, Corona, and Stella Artois [5] - For 2024, AB InBev's reported revenue was 59.8 billion USD, indicating its strong market presence and financial performance [5]