Cashew Research is going after the $90B market research industry with AI

Market research is a $90 billion industry that helps brands figure out how to best present themselves to potential customers. But that market insight isn’t cheap, nor is it quick. Cashew Research wants to change that using AI. Calgary, Alberta-based Cashew uses AI to develop market research plans and surveys for brands based on what information they are looking for — like what their brand recognition is for a specific population or how a marketing tagline resonates with customers. Cashew then sends the s ...