哈尔斯：公司通过产品营销持续在行业内亮相或发声，塑造和增强品牌影响力

Core Viewpoint - The company, as a leading player in the domestic cup and kettle industry, emphasizes brand building and communication to enhance brand influence [1] Group 1: Brand Strategy - The company focuses on product marketing to maintain visibility and voice within the industry, thereby shaping and enhancing brand influence [1] - The company is implementing organizational restructuring and capability upgrades to achieve an end-to-end closed loop from market insight to product placement [1] - The company aims to build a "hit product matrix" under its own brand through innovations in marketing and distribution channels, enhancing brand value and market share [1] Group 2: Product Development - The company identifies "trendy products" as a key direction for product development, planning to explore various design trends such as intangible cultural heritage, traditional painting, and trendy IP [1] - The company is committed to developing more culturally rich and aesthetically appealing trendy products that resonate with young consumers [1]