抖音电商发布“千川・乘方” AI提效叠加扶持政策支持商家长期发展

Core Insights - Douyin E-commerce launched a new marketing product "Qianchuan·Chengfang" at the Qianchuan Conference, leveraging AI technology to create a one-stop intelligent marketing system aimed at reducing costs and increasing revenue for merchants [1][6] - The new product features three core modules: "Qian Ce" for cost control, "Qian Yi" for intelligent operations, and "Qian Xun" for incremental value acquisition, providing a comprehensive solution for merchants [1][3][4] Cost Control - The "Qian Ce" module integrates budget and ROI management, allowing merchants to set overall budgets and ROI targets while the system automatically handles budget allocation and pricing adjustments [3] - Upgrades to the collaboration with influencers include unified accounting for advertising costs and commissions, prioritizing high-margin content to enhance order and profit generation [3] Intelligent Operations - The "Qian Yi" module addresses content production challenges for small and medium-sized merchants, offering capabilities such as dynamic AIGC creative content generation and real-time business diagnostics [3] - The dynamic AIGC can generate 1 to 2 million marketing materials daily, significantly reducing production costs for merchants [3] Incremental Value Acquisition - The "Qian Xun" module utilizes a trillion-level multimodal parameter model to help merchants create differentiated competitive advantages by predicting consumer demand and enhancing exposure and conversion rates [4] - This module is integrated with Douyin E-commerce's ecosystem, combining content and product display to maximize effectiveness [4] Merchant Support Initiatives - Douyin E-commerce announced two key support measures: a reduction in technical service fees to 0.6% for all orders using "Qianchuan·Chengfang" and a 10 billion yuan coupon subsidy plan to improve conversion efficiency [4] - These initiatives are part of Douyin E-commerce's strategic goal to lower operational costs for merchants, having already reduced burdens by nearly 29 billion yuan through various support policies [6] Strategic Importance - The launch of "Qianchuan·Chengfang" represents a significant step in Douyin E-commerce's 2025 strategic upgrade, focusing on intelligent operations and cost reduction for merchants [6] - The integration of the Qianchuan team into Douyin E-commerce has strengthened the product's planning and technical implementation, aligning with the company's long-term goals of creating a fair and efficient operating ecosystem for merchants [6]