中国绿发举办首届品牌开放日活动 发布品牌战略规划

Group 1 - The core theme of the event hosted by China Green Development Investment Group is "Starting Anew," showcasing the company's achievements and forward-looking strategies in brand innovation, technological advancement, and ecological renewal [1] - During the 14th Five-Year Plan period, China Green Development has optimized its state-owned capital layout and structural adjustments, forming a national industrial layout focused on new energy, real estate, cultural tourism, modern commerce, property services, and strategic emerging industries [1] - The new energy sector has seen significant growth, with installed capacity increasing nearly tenfold, positioning the company among the industry leaders [1] Group 2 - The company unveiled its brand strategy plan, detailing the brand system and strategic model, which will guide the next phase of brand development and enhance brand governance and value creation capabilities [2] - A "1+6+N" brand architecture has been established, with the main brand "China Green Development" at the top, supported by six industrial brands and a collaborative development of diverse product and service brands [2] - The company has made strides in green low-carbon practices, with 34 new operational and under-construction projects in the new energy sector during the 14th Five-Year Plan, and has achieved BRE net-zero carbon park certification for its Xinjiang Phase I project [2]