Core Viewpoint - The article highlights the stock sale by Peng Yongdong, co-founder, chairman, and CEO of Beike, to fulfill a previous donation commitment, which is seen as a positive signal for the company's commitment to social responsibility and industry support [1][3]. Group 1: Stock Sale and Donation - Peng Yongdong sold 9 million shares of Class A common stock, valued at approximately 440 million yuan, to fulfill a donation commitment made in April [1]. - The donation will be executed through the Green Mutual Aid and Beike Public Welfare Foundation, with 50% of the after-tax funds allocated for medical health benefits for industry service providers and their families, and the other 50% for rental assistance for recent graduates [1]. - This is the first time Peng has sold shares since Beike's U.S. listing in 2020, and he has not sold or transferred any other shares [1]. Group 2: Green Mutual Aid Program - The Green Mutual Aid program, launched by Beike, aims to support employees and service providers facing difficulties due to illness, with a total aid scale of 742 million yuan by November 30, 2025, benefiting over 53,000 individuals [1][2]. - The program's participants include Beike employees, agents, and linked service workers, with 80% of benefits going to parents and spouses of the participants [1]. Group 3: Financial Implications and Market Reaction - The value of the donated shares is comparable to Peng Yongdong's reported annual salary, indicating a significant commitment to social responsibility [3]. - Following the announcement of the stock sale for donation, Beike's stock price rose by 4.32%, reflecting strong market support for the company's philanthropic efforts [5]. - Over the past 30 trading days, Beike has seen a net buy of 3.184 billion HKD, indicating robust investor confidence [7]. Group 4: Company Performance and Market Confidence - Beike's latest quarterly report shows a year-on-year increase in net revenue, with profitable operations in home decoration and rental businesses [6]. - Major financial institutions, including Goldman Sachs and Morgan Stanley, maintain "buy" or "overweight" ratings for Beike, highlighting its resilience and long-term value in the real estate sector [6]. - Continuous inflow of southbound capital, with a holding ratio of over 11% in Beike, underscores market confidence in the company's long-term growth potential [7].
“年薪”全捐做公益 贝壳董事长首次售股投入经纪人等居住服务者医疗保障