列国鉴｜记者观察：黑胶唱片“翻红” 旧日美好重温

Core Viewpoint - The resurgence of vinyl records reflects a nostalgic yearning for "warm" music experiences and a tangible connection in the digital age [1][2]. Group 1: Market Trends - Vinyl record sales in Germany have seen continuous growth over the past decade, contrasting with the overall decline in physical music product sales [2][3]. - In 2024, the German music industry generated €2.38 billion in sales, with digital products accounting for 84.1% and physical products declining by 7.4% [3]. - Vinyl sales reached €153 million in 2024, nearly doubling compared to 2019 and more than tripling since 2015 [3]. Group 2: Consumer Behavior - Many young consumers purchasing vinyl records are motivated by social media trends rather than a genuine love for music, using records as decorative items [5][6]. - The rising prices of vinyl records, now marketed as luxury items, have increased from €16-22 to €32-40 [6]. Group 3: Cultural Significance - Vinyl records are associated with a "warm" sound quality, attributed to the inherent background noise and the unique listening experience they provide [4]. - Rock and metal genres dominate vinyl sales, with a significant portion of buyers being nostalgic fans from the golden age of vinyl in the 60s to 80s [6][7].