热可乐、热啤酒……解锁青岛“暖经济”密码

Core Viewpoint - Qingdao's "warm economy" is thriving during the winter season, transforming cold weather into a unique attraction for both locals and tourists, with various warm consumption experiences emerging as new growth points for the city's economy [1][11]. Group 1: Warm Consumption Experiences - The winter season in Qingdao has led to the popularity of traditional activities such as "围炉煮茶" (tea brewing around a stove), where friends gather to enjoy warm drinks and snacks, creating a cozy atmosphere [3][5]. - New beverage offerings like "hot cola" have been introduced, combining traditional flavors with health-oriented ingredients, catering to diverse consumer preferences [5]. - The winter market scene has shifted to include warm food options like beef and lamb hot pots, which have become essential offerings during the colder months [7]. Group 2: Social and Emotional Aspects - The demand for warmth extends beyond physical comfort to emotional and social needs, with gatherings in night markets and bars enhancing social interactions during winter [9][11]. - Events and activities, such as the "海鸥季" (seagull season) and cultural markets, have turned natural attractions into social platforms, making winter tourism a popular topic among locals and visitors [11]. - The overall winter consumption experience in Qingdao fosters a sense of belonging and community, as both residents and tourists engage in shared warm experiences [11].