抖音对商家的扶持，已经到了next level

Core Insights - Douyin E-commerce has significantly enhanced its support for merchants, establishing a clear priority for merchants over the platform in profit generation, which is a strategic shift to align interests [2][20][32] - The introduction of the "Qianchuan·Chengfang" marketing product provides merchants with a comprehensive solution, improving cost-effectiveness and operational efficiency [1][14][30] Group 1: Merchant Support Initiatives - The service fee for orders using "Qianchuan·Chengfang" has been reduced to 0.6%, effectively eliminating the platform's service fee, allowing merchants to benefit from new technologies without increased costs [1][19] - A special subsidy plan has been launched, distributing user-facing subsidies in the form of smart coupons to enhance conversion efficiency and ensure more predictable returns for merchants [1][14] Group 2: Structural Changes and Strategic Focus - The integration of Qianchuan into Douyin E-commerce represents a significant organizational adjustment aimed at prioritizing merchant interests, moving away from a sole focus on platform revenue [5][24][6] - Douyin E-commerce has implemented nine major support measures, including commission waivers across hundreds of categories, significantly reducing operational costs for merchants, especially small and medium-sized businesses [22][14] Group 3: Technological Advancements - The "Qianchuan·Chengfang" product includes three core modules: "Qian Ce" for strategy management, "Qian Yi" for dynamic intelligent services, and "Qian Xun" for precise recommendations, addressing critical operational challenges for merchants [27][30] - The use of AI technologies in these modules allows for automated budget management and content generation, making it easier for merchants of all sizes to optimize their advertising efforts [29][30] Group 4: Market Positioning and Competitive Advantage - Douyin E-commerce's focus on aligning with merchant interests has created a three-way ecosystem where consumers enjoy a positive shopping experience, merchants achieve stable profits, and the platform continues to grow [19][32] - The strategic shift to prioritize merchant profitability is seen as essential for sustaining growth in a highly competitive e-commerce landscape, where many platforms have struggled to address merchant concerns [9][10][26]