从“百年叙事”到“科技智能”：问界重写豪华汽车价值方程式

Core Viewpoint - The article emphasizes that Chinese companies, particularly in the automotive sector, have transitioned from being mere manufacturers to becoming rule-makers, with AITO's Wenjie leading this transformation in the new energy vehicle market [1][15]. Group 1: Company Performance - AITO's Wenjie achieved a record delivery of over 51,000 vehicles in November, surpassing previous brand records [1]. - Cumulative deliveries of Wenjie series vehicles exceeded 900,000 units by November 21, with models M9, M8, M7, and M5 contributing significantly to this milestone [5]. - The M9 model is projected to become the best-selling SUV in the 500,000 yuan and above segment in 2024, capturing a 70% market share in the same price range by 2025 [12]. Group 2: Technological Integration - The "Hongmeng Intelligent Driving" collaboration model integrates the strengths of various parties, with Huawei providing technology and marketing capabilities while partner car manufacturers handle vehicle production [4][15]. - The M9 features advanced driving assistance systems with 32 high-precision sensors and 4 laser radars, ensuring comprehensive perception capabilities [7]. - The M9 emphasizes safety with upgraded active safety features and a robust vehicle structure, utilizing high-strength materials and extensive testing [9]. Group 3: User Experience and Satisfaction - AITO has established a comprehensive smart service system, achieving 266,000 proactive user engagements and saving over 440,000 hours in maintenance time [11]. - User feedback indicates that the top reasons for purchasing the M9 include intelligent driving, smart cockpit, brand reputation, safety, and comfort [12]. - The M9 has received high satisfaction ratings, leading the industry in user satisfaction, resale value, and net promoter score (NPS) [13]. Group 4: Market Dynamics - The luxury car market is undergoing a transformation, with traditional luxury brands facing pressure to adapt to new standards set by innovative models like the M9 [12][16]. - AITO's success is seen as a model for other Chinese automotive companies, potentially leading to a positive cycle of technological advancement and market recognition [16]. - The article suggests that the "Hongmeng Intelligent Driving" model could serve as a blueprint for future developments in the automotive industry, promoting a collaborative ecosystem among various manufacturers [15][18].