Zheng Quan Ri Bao Wang·2025-12-11 11:27Group 1 - The core viewpoint of the news is the strategic partnership between Weibo and the World Table Tennis Professional League (WTT), focusing on enhancing social media engagement and building a vibrant fan community [1][2] - The partnership will last for two years, with Weibo acting as the official content cooperation platform for WTT events, leveraging its capabilities in hot topic planning, short video dissemination, and strong interactivity [1] - Data indicates a significant interest in table tennis content on Weibo, with over 1,800 trending topics related to WTT in 2024 and nearly 3,000 in 2025, reflecting the sport's growing popularity among millions of fans [1] Group 2 - Weibo's collaboration with WTT represents a deepening of its strategy in the table tennis sector, capitalizing on the sport's status as China's national game and its emotional connection with the public [2] - The partnership aims to explore innovative integration models between table tennis and social media, enhancing the appeal of the sport to younger generations [2] - Weibo is committed to creating a new paradigm for the development of top-tier sports IPs in the Chinese market by merging social elements with sports content [2]