Innovative Eyewear, Inc. Announces New Reebok® Smart Eyewear for Gym and Indoor Sports

Core Insights - Innovative Eyewear, Inc. has launched two new light-adaptive sport smartglasses under the Reebok Powered by Lucyd Smart Eyewear collection, targeting gym and indoor sports users [1][2] - The new Reebok Octane Shift style features an advanced sound system developed with audio engineers, enhancing the music experience for users [2] - The company introduced the Lucyd Boosters accessory, designed to improve audio clarity and reduce sound leakage in loud environments, catering to users in settings like factories and CrossFit gyms [3][4] Product Development - The new smartglasses variants are aimed at indoor and hybrid indoor/outdoor athletes, including those engaged in weightlifting, CrossFit, and pickleball [2] - The Lucyd Boosters accessory enhances the audio experience in challenging environments, addressing the limitations of open-ear audio platforms [3][4] Market Response - The CEO of Lucyd noted that customer feedback indicated a demand for smart eyewear suitable for gym and court activities, leading to the development of these new products [4] - The launch is positioned as a response to the growing popularity of indoor sports and activities, particularly pickleball [4] Company Overview - Innovative Eyewear specializes in smart eyewear technology, offering products under various brands including Lucyd, Nautica, Eddie Bauer, and Reebok [5] - The company aims to enhance user connectivity and ergonomics through its Bluetooth audio glasses, available in numerous frame and lens combinations [5]