Edible Garden's Award-Winning Kick. Sports Nutrition Now Available on Target.com

Core Insights - Edible Garden AG Incorporated has expanded its Kick. Sports Nutrition product line to Target.com, enhancing its digital presence and supporting its omnichannel strategy [1][4] Company Overview - Edible Garden is a leader in controlled environment agriculture (CEA), providing sustainable, locally grown organic produce through a Zero-Waste Inspired farming model [5] - The company operates over 5,000 retail locations across the U.S., Caribbean, and South America, and is recognized for its advanced safety protocols and innovative farming technologies [5][6] Product Details - Kick. Sports Nutrition features clean-label, performance-driven products including whey and plant-based proteins, pre- and post-workout formulations, and hydration-energy blends aimed at athletes and health-conscious consumers [2][4] - The product line's availability on Target.com significantly increases national access and aligns with consumer shopping habits for health and wellness products [2][3] Market Trends - There is a rising consumer demand for high-protein supplements, influenced by changing dietary habits, particularly among users of GLP-1 weight-loss medications [3] - Target is actively expanding its protein and supplement offerings to cater to evolving wellness trends, making it a strategic partner for Edible Garden's Kick. brand [3] Strategic Initiatives - The expansion to Target.com is part of Edible Garden's commitment to meet consumers where they shop, enhancing its omnichannel strategy and building on recent distribution gains [4] - The company has also launched Kick. on Amazon and partnered with Pirawna for e-commerce, along with an international rollout at PriceSmart warehouse clubs [4]