白金信用卡权益大缩水：贵宾厅限次、酒店减量……

Core Insights - The high-end credit card benefits are being significantly reduced by multiple banks, leading to a decline in the perceived value of these cards [1][3][4] - The profitability of high-end credit cards is under scrutiny, as banks struggle to balance the high costs of benefits with low revenue from transaction fees [4][5][6] - Banks are shifting their strategies from aggressive customer acquisition to maintaining existing high-value clients, focusing on overall customer value rather than just credit card profitability [8][10] Summary by Sections Benefit Reductions - High-end credit card benefits such as unlimited airport lounge access and hotel stays are being cut back, with some banks reducing annual hotel stays from two nights to one [1][2] - Changes include limiting airport lounge access to a maximum of six visits per year and increasing the points required for redeeming benefits [3] Profitability Challenges - High-end credit cards are not profitable for banks due to high costs associated with benefits and low transaction fee revenue, which averages around 0.3% in China [4][5] - The cost of services like airport transfers can range from 200 to 300 yuan, further straining profitability [4] Strategic Shifts - Banks are focusing on high-end credit cards as a means to identify and engage high-value customers, integrating these products into broader wealth management strategies [8][9] - The industry is moving towards a model that prioritizes maintaining existing customers over acquiring new ones, especially as the market becomes saturated [10]