焦点访谈丨文旅融合再升级 “十五五”旅游新蓝图来了

Core Viewpoint - The article discusses the development of China's tourism industry under the "14th Five-Year Plan," emphasizing the goal of building a "tourism powerhouse" to enhance the quality and competitiveness of tourism services and products [4][10][12]. Group 1: Tourism Development Goals - The "14th Five-Year Plan" proposes to advance the construction of a tourism powerhouse, aiming to enrich high-quality tourism product supply and improve service quality [4][10]. - The plan highlights the importance of integrating culture and tourism, promoting cultural tourism to empower economic and social development [4][32]. - The goal is to create a tourism industry that benefits both tourists and local residents, enhancing employment and local economies [12][13]. Group 2: Market Performance - In the first half of the year, domestic tourist trips reached 3.285 billion, a year-on-year increase of 20.6%, with spending amounting to 3.15 trillion yuan, up 15.2% [10]. - China has established itself as the world's largest domestic tourism market, reflecting the growing demand for diverse travel experiences [10]. Group 3: Quality Improvement Initiatives - The plan emphasizes the need for high-quality tourism products, encouraging regions to leverage their unique landscapes and cultural assets to create diverse offerings [19][20]. - Improving service quality is crucial, focusing on practical aspects such as cleanliness and safety in tourism facilities [24][25]. - The government has been enhancing tourism infrastructure, with over 3,500 service centers and approximately 150,000 upgraded toilets established nationwide [25]. Group 4: International Tourism - The plan aims to enhance the convenience and internationalization of inbound tourism, with policies to optimize visa processes and payment services for foreign visitors [27][28]. - In 2024, inbound tourist numbers are projected to reach 131.9 million, a 60.8% increase year-on-year, indicating a strong recovery in international tourism [27]. Group 5: Cultural Integration - The integration of culture and tourism is identified as a key strategy for enhancing the tourism experience, allowing for deeper connections between natural landscapes and cultural heritage [32][34]. - Various regions are exploring innovative approaches to cultural tourism, such as immersive experiences and heritage preservation, to attract visitors and enrich their travel experiences [34][36].