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Core Viewpoint - The launch of "Yuncheng Sweet Potato" on the Xiaohongshu platform signifies a new approach for local agricultural brands to leverage social e-commerce for storytelling and direct consumer engagement [9][10]. Group 1: Product Launch and Features - Xiaohongshu officially launched "Yuncheng Sweet Potato," marking a significant connection between high-quality agricultural products and the young consumer market [9]. - The product lineup includes five varieties: Yidianhong, Xigua Hong, Purple Sweet Potato, Mashali, and Durian Honey Sweet Potato [15]. - Yuncheng Sweet Potatoes are rich in selenium, calcium, vitamins, and proteins, earning the nickname "Southern Ginseng" due to their health benefits [21][22]. Group 2: Nutritional Analysis - A third-party testing agency found that the selenium content in Mashali sweet potatoes reached 41 micrograms per kilogram, with high vitamin C levels [23]. - The Xigua Hong variety has a high dietary fiber content of 12.02 grams per 100 grams of fresh sweet potato, indicating superior nutritional value compared to other regions [24][25]. Group 3: Marketing and Events - The "Hundred Thousand Project" in Yuncheng has shown initial success, with the eighth annual Sweet Potato Festival set to run until March 2026, featuring over 20 new products and various cultural activities [26][29]. - The sweet potatoes are sold in 5-kilogram packages, priced between 15 to 40 yuan depending on the variety [30]. - Consumers interested in Yuncheng sweet potatoes can taste them at the 2025 Greater Bay Area Agricultural Fair from December 12 to 14 [32].