Di Yi Cai Jing·2025-12-11 14:45Group 1 - The stock price of Pop Mart (09992.HK) has experienced a significant decline, dropping over 40% from its peak of 339.8 HKD per share in August 2024, resulting in a market value loss of more than 200 billion HKD (approximately 180 billion RMB) [1] - In the first half of 2024, Pop Mart reported a net profit of 920 million RMB, with an expected total net profit of 3.13 billion RMB for the entire year [1] - The surge in stock price was largely attributed to the popularity of its flagship IP, LABUBU, which became a "traffic password" in 2025 [1] Group 2 - LABUBU's popularity has expanded internationally, with products selling out domestically and long queues forming at overseas stores, leading to increased market value for Pop Mart [2] - Other IPs like "Star People" and "Crying Baby" have also seen price increases in the secondary market, although the overall demand is cooling due to increased production capacity [3] - Pop Mart's production capacity for plush toys has increased significantly, reaching around 30 million units per month, which raises concerns about the sustainability of the "cool" and "scarce" attributes of its products [3] Group 3 - The decline in both stock and product prices indicates that Pop Mart's toys and shares no longer possess ideal investment characteristics [4] - Industry analysts suggest that the value of blind boxes and related products is primarily driven by their IP, and they have not yet become true collectibles [4] - The management of Pop Mart has expressed a desire to focus on selling quality products rather than investment vehicles, indicating a shift in strategy as the market stabilizes [4]