ETF Prime: Solving Advisor Needs With Goals-Based Strategies

Group 1: Horizon Investments - Horizon Investments has rapidly entered the ETF market, launching nine ETFs with $1.2 billion in assets since January, identifying gaps in the marketplace particularly around goals-based investing [2][3] - The firm's investment framework is centered on three life phases: accumulation, preservation, and distribution, with a focus on the Horizon Manage Risk ETF (SFTY) designed for the preservation phase, utilizing a volatility-based algorithm [3] - Horizon plans to emphasize the distribution phase by 2026 to address longevity risk and explore liquid alternative strategies for accounts under $1 million [4] Group 2: Fidelity Investments - Fidelity's Enhanced ETF lineup consists of eight ETFs with $25 billion in assets, employing systematic strategies that blend passive indexing with traditional active management, utilizing proprietary models and nontraditional data sources [5] - The Fidelity Enhanced International ETF (FENI) has attracted nearly $3 billion in inflows year-to-date, driven by diversification benefits and historically wide valuation discounts in international markets compared to U.S. counterparts [6][7] - International equities provide exposure to non-U.S. technology leaders and offer higher dividend yields of about 3% compared to 1% for the S&P 500 [7]