Rivian debuts custom self-driving chip, $2,500 driver-assistance package

Core Insights - Rivian Automotive has introduced its first custom computer chip designed for self-driving capabilities, marking a significant step in its technological advancement in the electric vehicle sector [1] - The company also launched a new paid driver-assistance package named Autonomy+, which aims to enhance the driving experience and leverage artificial intelligence [1] Company Developments - The introduction of the custom chip is expected to improve Rivian's self-driving technology, positioning the company competitively within the electric vehicle market [1] - The Autonomy+ package represents Rivian's commitment to integrating advanced driver-assistance systems, potentially increasing revenue through subscription services [1]