Reasons Why Investors Should Bet on Rollins Stock Right Now

Core Viewpoint - Rollins, Inc. (ROL) has shown decent performance over the past three months and has potential for continued momentum, suggesting it may be a good addition to investment portfolios [1] Performance and Ranking - Rollins' stock has increased by 2.5% in the last three months, outperforming the industry average of 1.1% [2][9] - The company holds a Zacks Rank of 2 (Buy), indicating it is considered an attractive investment opportunity [2] Earnings Estimates and Growth - Analysts have revised five estimates for 2025 upwards in the past 60 days, with no downward revisions, reflecting confidence in the company [3] - The Zacks Consensus Estimate for 2025 earnings has increased by 1.8% over the past 60 days [3] - Rollins has a strong earnings surprise history, exceeding the Zacks Consensus Estimate in two quarters and matching in two others, with an average surprise of 3.2% [3] Revenue Projections - The consensus estimate for Rollins' Q4 2025 revenues is $926.5 million, representing an 11.3% increase year-over-year [4] - For the full year 2025, the revenue estimate is $3.77 billion, indicating an 11.4% year-over-year rise [4] Earnings Growth - The consensus estimate for Q4 2025 earnings is 27 cents per share, reflecting a 17.4% year-over-year growth [5] - For the full year 2025, the earnings estimate is $1.14 per share, implying a 15.2% growth year-over-year [5] Strategic Initiatives - Rollins is enhancing its commercial division within Orkin, which has the highest customer retention rate among its service lines [5] - Recent acquisitions of Saela Holdings and FPC Holdings are expected to expand the company's geographical reach and revenue, with Saela projected to generate mid-$60 million in revenues by mid-2026 [6] Marketing and Pricing Strategy - The company is increasing its media presence through social media advertising targeting home buyers aged 30 to 45 [7] - Rollins aims to implement price increases above the general Consumer Price Index (CPI) rate, with a strategy of 3%-4% pricing increments to mitigate inflation effects [7]