VanEck turns online slang into strategy with 'Degen Economy' ETF
CNBC·2025-12-11 18:15
The logos of the cryptocurrencies Bitcoin (BTC), Ethereum (ETH), the stablecoin Tether (USDT) and Binance Coin (BNB) can be seen on the trading platform CoinMarketCap.VanEck is betting that what started as a slang for reckless online traders can sell an ETF.The firm is renaming its gaming ETF (BJK) the "VanEck Degen Economy ETF," flipping the once-pejorative term into a marketing pitch for the boom in digital finance, gig platforms and online betting, according to a regulatory filing. The change takes effec ...