SMX Just Gave Cotton its First Circularity Engine, and the Fashion Industry Will Wear it Well

Core Insights - The fashion industry has been promoting circularity for years, with initiatives such as recycling programs and ESG roadmaps, but these efforts have not scaled effectively due to reliance on a fragile assumption [1] Industry Summary - The fashion industry has introduced various recycling initiatives and take-back bins to enhance sustainability [1] - Annual reports have been filled with optimistic projections regarding circularity, yet actual implementation has faced significant challenges [1] - The industry's commitment to circularity is undermined by a single, fragile assumption that has not proven robust enough to support large-scale efforts [1]