Prnewswire·2025-12-11 19:36Core Insights - On Location has launched the "Starting 16" Captain program for FIFA World Cup 2026, featuring celebrity personalities from sports and entertainment to enhance fan engagement [1][4][6] Group 1: Captain Program Details - Each Captain will represent a host city and promote On Location's hospitality packages, showcasing local culture and experiences [2][5] - The list of Captains includes notable figures such as Carmelo Anthony, Ciara, and Rob Lowe, each bringing their unique flair to the event [5][6] Group 2: Event Activation and Engagement - The announcement follows a two-week activation called "The Treatment," which transformed local pick-up games into premium hospitality experiences across six host cities [5][6] - The excitement for FIFA World Cup 2026 is growing, especially after the final match schedule was released, indicating increased demand for hospitality packages [3][6] Group 3: Company Overview - On Location is the official hospitality partner for over 150 rights partners, including FIFA and the IOC, providing premium ticket-inclusive experiences at major global events [6][7] - The company is a subsidiary of TKO Group Holdings, Inc. and specializes in experiential hospitality across various sectors [7][8]