Zhong Guo Zheng Quan Bao·2025-12-11 20:31Core Viewpoint - The launch of Li Auto's AI glasses, Livis, signifies a strategic shift for Chinese electric vehicle manufacturers, expanding competition beyond traditional automotive products into a comprehensive smart ecosystem [1][2]. Group 1: Industry Trends - The current electric vehicle market faces significant homogenization, prompting companies to seek differentiation through smart wearables and digital products [2][3]. - Major players like NIO and XPeng are also venturing into smart devices, indicating a collective industry trend towards integrating technology into user lifestyles [1][2]. Group 2: Product Features and User Engagement - Livis glasses feature a lightweight design at 36 grams, an impressive battery life of 18.8 hours, and deep integration with vehicle systems, enhancing user interaction [1][2]. - The glasses enable quick responses for vehicle controls, such as air conditioning and steering wheel heating, fostering a seamless user experience [2][3]. Group 3: Market Performance and Consumer Behavior - The global smart glasses market is projected to grow, with a 64.2% year-on-year increase in shipments, and automotive-related products contributing 15% to this growth [3]. - Livis achieved over 12,000 orders on its first sales day, with 80% of buyers being existing Li Auto customers, indicating strong brand loyalty and user retention [3]. Group 4: Business Model Challenges - Domestic electric vehicle manufacturers face longer profit cycles in the smart device sector, necessitating innovative business models beyond traditional hardware sales [4][5]. - The comparison with Tesla's successful integration of robotics highlights the need for scale and cost control in developing smart devices [4]. Group 5: Consumer Willingness and Market Potential - A significant 72% of Chinese smart device users are willing to pay a premium for cross-terminal services, compared to only 45% in Western markets, indicating a favorable environment for innovation [5]. - The strategic move towards integrating smart devices into the automotive ecosystem is seen as essential for addressing industry homogenization and capturing AI-driven user engagement [5].