Core Viewpoint - Lululemon's CEO Calvin McDonald will step down effective January 31 due to a year of underperformance, with the company facing challenges in the athleisure market and increased competition [1][4]. Company Leadership - The board of directors is conducting a search for a new CEO with the assistance of a leading executive search firm, while McDonald will remain as a senior advisor until March 31 [2]. CEO's Statement - McDonald expressed pride in his tenure and the accomplishments of the team, highlighting the potential for future growth and the importance of the product pipeline and action plan in delivering shareholder value [3]. Business Challenges - Lululemon has faced pressure from tariffs, a weak U.S. consumer market, and a product assortment that has not resonated with shoppers as effectively as before. The company is also contending with competition from brands like Vuori and Alo Yoga, as consumer preferences shift away from traditional athleisure items [4]. Growth Strategy - To drive growth, Lululemon is expanding internationally and diversifying its product offerings beyond workout gear to include shoes, outerwear, and casual pants suitable for work. While overall business growth is occurring, it is primarily fueled by international markets and new store openings, with the Americas market experiencing a decline [5]. Tariff Impact - The company is particularly affected by the end of the de minimis exemption, which previously allowed low-value packages to enter the U.S. duty-free. Lululemon anticipates that tariffs will impact its full-year profits by $240 million, primarily due to this exemption ending [6].
Lululemon CEO Calvin McDonald will depart in January