遏制AI滥用，韩国要求对AI广告进行“显著标识”

Group 1 - The South Korean government mandates that advertisers must prominently label ads created using artificial intelligence (AI), with new regulations set to take effect in early 2026 [1] - The rise of deceptive ads using deepfake technology, featuring fake experts or celebrity endorsements, has prompted the government to take action to curb this trend [1] - The government plans to impose fines for violations and will require that all AI-generated, edited, or uploaded images and videos be marked as "AI produced," with strict enforcement measures for compliance [1] Group 2 - The proliferation of AI technology has sparked discussions about its impact on the advertising industry, with several major advertising firms in South Korea facing closure or restructuring [2] - Experts indicate that while AI has improved advertising production efficiency, the current challenges in the advertising sector are primarily due to economic downturns, reduced consumer spending, and a strong dollar, rather than AI itself [2] - The government aims to enhance regulations against AI misuse, including stricter penalties for exploitative crimes using deepfakes and a rapid review mechanism for harmful ads, requiring regulatory bodies to complete reviews within 24 hours [2]