魔术赋能文旅：打开产业融合“梦幻”新时空

Core Viewpoint - The 2025 International Magic and Cultural Tourism Integration Innovation Development Conference in Beijing aims to explore how magic can transform into a new cultural symbol, consumer driving force, and highlight in cultural tourism [2] Group 1: Event Overview - The conference is held annually in Beijing's Changping district and has been successfully hosted 12 times since 2012, becoming one of the most influential international magic events in China [2] - The event is organized by various associations and government bodies, including the China Acrobatic Association and the Beijing Municipal Bureau of Culture and Tourism [2] Group 2: Integration of Magic and Cultural Tourism - The conference discusses the potential of magic to enhance traditional cultural sites, with examples like using situational magic to narrate historical stories at the Ming Tombs and the Great Wall [6] - The integration of magic into cultural tourism is seen as mutually beneficial, with cultural tourism gaining attractiveness and magic finding broader development opportunities [7] Group 3: Economic Impact and Audience Engagement - The 2024 Spring Festival will feature a magic-themed temple fair that significantly increased visitor numbers, achieving over 10,000 daily visitors, which is ten times the previous year's attendance [6] - Magic is recognized as a cost-effective "new content species" that enriches visitor experiences and stimulates consumption growth [13] Group 4: Future Directions and Innovations - The conference emphasizes the need for a new stage of scene symbiosis in the integration of magic and cultural tourism, with examples of magic being a core element in various entertainment and educational settings [19] - Future activities will include magic theater performances and interactive events, aiming to create a multi-dimensional visual experience and boost cultural tourism consumption [21]