12BET 欢庆成立 18 周年，始终秉持诚信、正直与负责任博彩理念

Core Insights - 12BET celebrates its 18th anniversary, emphasizing its commitment to trust and integrity in the online gambling industry since its establishment in 2007 [2][4] - The brand has been recognized for its dedication to responsible gambling and player-centric values, receiving nominations for industry awards in 2025 [2][3] Company Overview - Founded in 2007, 12BET is a leading brand in the Asian online gambling sector, ranked 17th in the eGaming Review's annual list of top 50 online gambling companies [4] - The company prioritizes integrity and responsible gambling, aiming to provide a safe and meaningful gambling experience for players worldwide [4] Partnerships and Sponsorships - 12BET has established partnerships with major sports organizations, including sponsorships of renowned football clubs like Arsenal and Newcastle United, showcasing its commitment to sports and fan engagement [3] - The brand collaborates with the Badminton World Federation (BWF) and the prestigious All England Open Badminton Championships, promoting values of respect and sportsmanship [3] Future Initiatives - As part of its 18th-anniversary celebration, 12BET plans to launch a new membership program to express gratitude to its global player base, reinforcing its commitment to building lasting connections [3]