万里汇x雨果跨境共同发布｜外贸趋势增长洞察报告

Core Insights - The report analyzes the current state and future trends of China's foreign trade through the lens of the 138th Canton Fair, highlighting a shift from "scale expansion" to "value competition" in foreign trade practices [1][5] Group 1: Market Dynamics - Over 310,000 overseas buyers attended the 138th Canton Fair, with 74,500 exhibition booths and more than 32,000 participating companies, marking a historical high [3] - The fair showcased over 10,000 high-quality enterprises recognized for advanced technology and innovation, with smart products, green energy-efficient appliances, and intelligent robots being the main highlights [3] - Emerging markets are becoming the growth engine for China's foreign trade, with a 14.1% increase in pre-registered buyers, particularly from Belt and Road Initiative countries, which saw a 9.4% growth [5][7] Group 2: Technological Empowerment - AI is becoming a core driver for the development of the foreign trade industry, enhancing user experience and enabling businesses to transition from merely using AI tools to integrating into the AI ecosystem [7][9] Group 3: Compliance and Risk Management - Compliance has become a necessity for long-term profitability in an increasingly complex international trade environment, with 43% of cross-border traders prioritizing compliance as a core focus [9][12] - The instability of tariff policies poses systemic shocks to the foreign trade payment system, necessitating real-time adjustments in transaction prices [9][12] Group 4: Branding and Market Strategy - The market for self-built websites in China reached 1.4 trillion yuan in 2022, with market share expected to grow from 9.8% in 2016 to 41%-50% by 2025, indicating a shift towards brand building in overseas markets [14][16] - Companies are increasingly recognizing the importance of establishing long-term relationships with consumers rather than focusing solely on one-time transactions [14][16] Group 5: Future Trends - The foreign trade landscape is evolving along three clear trends: value reconstruction, deep localization, and compliance resilience, which are essential for companies to find stable growth in changing circumstances [16][18]