Core Viewpoint - The event "Iron Fans Dream Day" organized by Zhaolian Consumer Finance Co., Ltd. successfully combined emotional connection with innovative consumption scenarios, promoting inclusive finance and enhancing consumer experience [1][5]. Group 1: Event Highlights - The event featured a theme of "Time Travel and Romantic Journey," offering cultural experiences and emotional interactions, allowing participants to wear exquisite Republic of China costumes and engage in dance activities [3]. - Participants enjoyed a special tour at Shanghai Disneyland, creating memorable moments in a fairy-tale setting, reflecting Zhaolian's commitment to user care [3][6]. Group 2: User-Centric Initiatives - Zhaolian emphasizes that inclusive finance is not just about providing quality financial services but also about accompanying users in their growth and safeguarding family happiness [5]. - The company has organized various activities in 2023, such as events for new citizens and trustworthy users, fulfilling the expectations of hundreds of users and making financial services more human-centered [5][10]. Group 3: Collaborative Efforts - Zhaolian collaborated with China Unicom to enhance user experiences, offering unique activities like old photo printing and interactive fitness sessions, showcasing the synergy between the two companies [8]. - The partnership has previously launched a "0% interest installment purchase" program, benefiting over 100,000 consumers and demonstrating the potential for consumer spending [8]. Group 4: Future Plans - Zhaolian plans to continue the "Iron Fans Dream Day" and similar initiatives in cities like Shanghai and Guangzhou, aiming to integrate financial services with emotional needs and diverse consumption scenarios [10]. - The company will leverage its "finance + technology" advantage to innovate inclusive service models in various sectors, including culture, tourism, health, and home improvement [10].
招联铁粉圆梦日伴侣专场浪漫上演,普惠金融温暖陪伴爱情长跑
Jin Rong Jie·2025-12-11 03:13