成都：以时尚之力创未来

Core Insights - The annual important IP "You Who Impact the World" by Fashion Magazine has been launched in Chengdu, aiming to explore the growth potential of local fashion brands and the integration of cultural traditions with modern development [1][3]. Group 1: Economic Data and Trends - Chengdu's total retail sales reached 946.96 billion yuan from January to October 2025, showing a year-on-year growth of 7.0%, indicating structural resilience in the consumption fundamentals [3][8]. - The city has attracted over 4,000 first stores from domestic and international brands since 2019, reflecting a deep recognition of Chengdu's business environment and overall attractiveness [8]. - The unique "local aesthetics" of Chengdu is seen as having significant premium potential, as brands are willing to invest more in customized stores and events in the city [8]. Group 2: Urban Development and Talent Attraction - Chengdu has transformed from a "passive receiver" to a "trend setter" among new first-tier cities, with over 1.56 million young talents attracted in the past three years, bringing the total talent pool to 6.69 million [12][13]. - The city provides a relatively spacious "trial and error" environment for young people, lowering the costs of innovation and social connections through affordable third spaces like cafes and teahouses [15]. - Chengdu's recent policies to attract talent include a "combination punch" of financial support and scene supply, such as a 1 billion yuan fund for tech startups and free office space in industrial parks [15][18]. Group 3: Digital Cultural and Creative Industry - Chengdu's digital cultural and creative industry generated 3.819 billion yuan in revenue in 2024, with a year-on-year growth of 9.5% in the first three quarters of 2025 [18][20]. - The city has established a complete matrix covering animation, gaming, and film, with notable IPs contributing to its reputation in the digital cultural sector [20][21]. - Chengdu has implemented a robust copyright protection system, including the establishment of a copyright protection center and the issuance of the first copyright asset-backed notes in the country [21][22]. Group 4: Conclusion and Future Outlook - The historical trade genes of Chengdu are being revitalized through the integration of digital technology and youth creativity, positioning the city as a significant player in the global digital cultural industry [22][24]. - The convergence of "smoky atmosphere" and "industrial strength" in Chengdu highlights the city's development wisdom in navigating changes, with lifestyle aesthetics becoming a strong driving force for urban development [24].